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Wall Art Trends and Market Opportunities for 2025-2026 
pictufy team   ●   october 9, 2025
The wall art market is experiencing substantial growth as consumers increasingly seek ways to personalise and refresh their living spaces. Valued at $20.4 billion in 2021 and projected to reach $34.77 billion by 2031, this category presents significant opportunities for brands and retailers. Growth is being driven by the rise of DIY projects, ready-to-use solutions, and social media-driven inspiration. Understanding emerging trends allows you to align product offerings with consumer demand and capitalise on high-growth areas.

Eclectic maximalism continues to gain traction, with gallery walls combining vintage prints, bold colours, and contrasting patterns. Pinterest searches for “eclectic interior design vintage” are up 850%, highlighting strong market interest.
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Artistic expression including abstract murals, hand-painted motifs, and doodles is appealing to consumers seeking creativity and individuality. Global searches for “expressive” are up 650% YoY, and “abstract” searches are up 23%, making this a high-potential category.
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Craft and texture remain important, with prints, canvases, and layered artworks adding visual and tactile interest to interiors. Social media highlights this appeal, with “tapestry wall” videos reaching 8.2M views and “wall hanging decor” videos garnering 287.8M views on TikTok, showing strong consumer engagement with walls that feel dynamic and textured.
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Botanical and biophilic designs are thriving, reflecting consumer interest in nature and wellness. Etsy searches for “leaf macrame wall hanging” are up 110% YoY, reinforcing this category’s broad appeal.
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Symbolism and spiritual motifs - including moons, stars, eyes, and protective symbols - are emerging trends that appeal to consumers seeking emotional or symbolic connection.
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Consumers are looking for wall art that feels personal and meaningful. Right now, expressive, tactile, and customizable pieces are resonating, gallery wall arrangements are in demand, and sculptural or symbolic designs are catching attention. Botanical and biophilic designs continue to appeal to a wide audience. Social media confirms it: #WallDecor has over 879 million views on TikTok, and “wall art DIY” content has more than 468 million views, demonstrating that people are actively seeking ideas and creating inspiration for their spaces

Curated collections give you a straightforward way to meet this demand. By featuring eclectic, textured, and artistic designs alongside botanical, sculptural, and personalized options, you can quickly bring ready-to-use, on-trend products to market. Adding these collections to your range makes it easier to stand out, connect with consumers, and capture opportunities in a market that is growing and evolving fast.